Toca Madera Patio Rendering

HBJ: LA-based Noble 33 to open 2 new-to-Houston restaurants in Allen Parkway mixed-use development

Two new-to-Houston restaurants will open in The Allen, a $500 million mixed-use development underway along Allen Parkway.

Toca Madera is expected to open this fall, followed by Meduza Mediterrania in early 2024, the company said May 18.

Monochrome Concept, Noble 33’s in-house design firm, is overseeing the new locations with architecture and design by Abel Design Group and construction by Construction Concepts, both based in Houston.

Toca Madera, a modern Mexican steakhouse with locations in Toronto, the Phoenix area, Las Vegas and Los Angeles, will occupy 11,103 square feet and seat 393 guests. Located on the ground level of the Lifestyle Pavilion at The Allen, at 1755 Allen Parkway, the restaurant will offer multiple outdoor dining patios, a lounge, speakeasy and private dining room. The design is expected to include “warm luxurious finishes of handcrafted custom woodwork, intimate lighting, and a lush greenscape,” according to the company.

Meduza Mediterrania is Noble 33’s newest restaurant concept and is set to debut in New York City this year. In Houston, the eastern Mediterranean restaurant will occupy 9,732 square feet on the top floor of the Pavilion. Its 289 seats will be spread across a rooftop dining patio, indoor dining, a bar and a private dining room. The aesthetic is described as “a high-energy, upscale setting within a modern organic design featuring plant, water and fire elements.”

“Noble 33 Group’s expansion into the Houston market is a milestone in our U.S. and global expansion,” said Tosh Berman, co-founder of Noble 33. “Debuting two of our unique and distinct dining experiences in a city as diverse and cultural as Houston has long been a vision. Toca Madera and Meduza were created to evoke high-touch, memorable and elevated dining experiences, and we look forward to introducing Houston to each.”

Houston-based DC Partners is developing The Allen with Houston-based GT Leach Constructors as general contractor.

The Pavilion, the freestanding retail portion of the development, is already complete and was honored as the Retail category winner in the Houston Business Journal’s 2023 Landmark Awards.

Texans Fit signed on as the anchor tenant for The Pavilion last year, but the gym chain was acquired by Dallas-based EOS Fitness in April. All five Texans Fit locations will be rebranded as EOS Fitness gyms.

“We are excited to bring an entirely new dining concept to Houston,” said Acho Azuike, COO of DC Partners. “From the first time I visited Toca Madera in Scottsdale, I knew this was exactly what we were looking for The Pavilion at The Allen. The Noble 33 group is internationally recognized for their award-winning menus, refined dining, and high-energy atmosphere. The experience is one-of-a-kind and unlike anything else in the city. We are happy to be the first to welcome them to Texas.”

The Residences at The Allen, a 35-story tower in the development, is also nearing completion. It will have a 170-room Thompson Hotel occupying the first 15 floors of the tower and 99 condo units on floors 16 through 35. The condo units will consist of one-, two- and three-bedroom floor plans, as well as 17 penthouses — including one full-floor penthouse.

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